Product identity infrastructure for the 2D transition
Move product codes forward. Keep your systems intact.
TraceRelay turns existing EAN, UPC and GTIN catalogues into a reviewable path toward GS1-compatible 2D workflows—without demanding an ERP replacement.
- Customer-owned identifiers
- Review before migration
- EU-hosted pilot
CATALOGUE HEALTH CHECK
PILOT LIVE
catalogue_export.csv
GTIN validationComplete
Duplicate detectionComplete
2D migration packReady to build
Free GTIN check
Test one identifier before sending a catalogue.
The checker removes common formatting characters, verifies the GS1 check digit and shows the canonical 14-digit form used by TraceRelay. It does not verify ownership or licence status.
VALIDATE
→MAP
→GENERATE
→RESOLVE
→EVOLVE
A controlled migration, not a blind conversion
Existing catalogue in. Actionable migration plan out.
Start with the data you already have. TraceRelay separates correct identifiers from records that need a human decision before anything reaches packaging or production.
Import
Bring a CSV export from the ERP, PIM or spreadsheet workflow you use today.
Validate
Check GTIN length, check digits, duplicates and incomplete product records.
Map
Connect product, batch, expiry or serial data to the right migration profile.
Publish
Generate reviewable assets and durable product links when the catalogue is ready.
Built around product identity
More useful than another QR generator.
MIGRATION ENGINE
See every bad record before it becomes a printing problem.
Catalogue validation and duplicate detection create a review queue instead of silently generating unreliable symbols.
Valid GTIN98.4%
Complete product data93.2%
BARCODE ASSETS
Generate from canonical data.
Generate GS1 Digital Link QR assets from validated identifiers. Data Matrix support remains a planned carrier profile and is not presented as available today.
PERSISTENT LINKS
Change the destination, not the packaging.
Keep product resources behind a durable Digital Link route so manuals, recycling information and future passports can evolve.
DPP-READY DIRECTION
Start with clean identity data today. Add regulated passport workflows when your product category requires them.
TraceRelay does not pretend a barcode alone is a Digital Product Passport. Identity, versioned product data and lifecycle integrations remain separate building blocks.
Designed for practical manufacturing teams
Your ERP does not need to become a barcode laboratory.
- 01Keep current source systemsUse exports and APIs instead of forcing a replacement project.
- 02Retain human controlApprove mappings and resolve errors before generation.
- 03Preserve portabilityKeep identifiers, catalogue data and customer domains under customer control.
Early customer programme
Bring one real catalogue. Leave with a migration health report.
We are opening a limited pilot for European manufacturers, importers and implementation partners. The first conversation is about the data and the operational problem—not a long software contract.
PILOT STARTING POINT
Free sample assessment
- Representative CSV review
- GTIN quality summary
- 2D migration recommendations
- No production changes
Straight answers
Before you send a catalogue.
Does TraceRelay issue GS1 identifiers?
No. Official identifiers remain the responsibility of the brand owner and its GS1 licensing organisation. TraceRelay validates, maps and uses customer-provided identifiers.
Will existing EAN or UPC symbols stop working?
The transition is designed around coexistence. A migration plan can retain existing linear symbols while introducing the appropriate 2D carrier for the use case.
Is this already a certified Digital Product Passport provider?
No. TraceRelay is currently product-identity and 2D migration infrastructure. DPP functionality will be introduced only against applicable product rules and provider requirements.
Is the pilot suitable for confidential data?
Start with a representative, minimised sample. Production onboarding, data processing terms, retention and security controls are agreed before confidential catalogue data is accepted.